About Us

Our Purpose

We condense essential nutrients into accessible and convenient products that’s easy to integrate into daily routines. In doing so, we improve our consumers’ quality of life.

Our Vision

Imagine starting your day with a potent and convenient product that helps you to feel your best. You got about the rest of your day, feeling assured that you have prioritized your health, your wellness, and your loved ones.

That is why we make natural nutrients accessible and convenient. We want to integrate wellness into daily routines, making it easier to get healthy and help you improve your quality of life.

A society that prioritises health and wellness.

We aspire to be the go-to brand for natural health and wellness products.

Our Values

Our brand values are driven by the positive experiences and feelings we want to elicit whenever anyone comes into contact with our brand.

We want our consumers to feel heard, empowered, enlightened, and believe in the reliability of our brand. Our values guide us to ensure this.

BE:

Respectful

Respect the people around you and their circumstances

Empowering

Equip customers with health knowledge to make a change

Aware

Notice what is around you — yourself and others

Curious

Continuously learn and be interested in your surroundings

Honest

Be transparent and forthcoming with information

Frankie Lee

Chairman

Frankie Lee is the Founder and Chairman of AXXA Global. Combining his passion for health and business acumen, he decided to create a platform that empowers others to create their own future. With over 30 years of business experience, he has guided AXXA Global to expand across the globe, spreading the passion for seed nutrition

Hsin Chong

Chief Executive Officer

A sports and nutrition fanatic with an economics background. Our CEO, Hsin Chong, joined AXXA Global to lead the development of overseas operations and provide key insight into the nutrition industry. His aim is to shed light onto the world of proper nutrition whilst empowering people to take up the mantle to create change and make a difference.

Our Scientific Advisory Board

DR. CHARLES MUSCOPLAT PH.D

Scientific Advisor

MARK J. MUELLER

Scientific Advisor

DR. JOHN ST. CYR, M.D., PH.D

Scientific Advisor

Charles Muscoplat is a PhD holder in Immunology and Microbiology, a Professor of Food Science & Nutrition and an adjunct Professor of Medicine, Experimental and Clinical Pharmacology and Microbiology, a Chair of Committee for Pharmaceutical Development (CPD) at Dean Emeritus, College of Agricultural, Food and Environmental Sciences at the University of Minnesota.

He contributed to more than 140 publications for Academic and Industrial R&D, and numerous research papers. He is an International authority in the areas of oncology, immunology, and infectious diseases.

Dr. Muscoplat has successfully developed two commercial drugs in oncology and rheumatology with FDA approval. He has a strong record of achievement and international reputation in promoting food science, agriculture, health, and nutrition.

Mark Mueller has combined a career in business and life-long expertise in botany to start Botanic Innovations, LLC in 1999; a company focused on the exceptional nutrition and health attributes of cold extracted raw plant seeds lipids and seed meals.

The company has unparalleled knowledge and expertise in rich phytol nutrient qualities of seed oils and seed meals and their implications for human health. Mark Mueller is one of the creators for “Synergistic Super Potent Antioxidant Cold Pressed Botanic Oil Blends (US Patent 7897194 B2)” invention.

A leading expert in the use of D-Ribose in cardiovascular disease. Dr. John St. Cyr has been involved in Ribose research since mid-1980. Trained as a pediatric cardiovascular surgeon. Dr. John St. Cyr has more than 185 publications and has presented his research at both national and international medical meetings. He received his M.Sc.in physiology, which was followed by M.D. and Ph.D. degrees from the University of Minnesota, where he studied the effect of Ribose in ischemic hearts.

Currently, his research and consulting are in the state of Minnesota and lectures throughout the US and Europe. Dr. John St. Cyr holds numerous patents relating to nutritional supplement benefits.

DR TODD MIRZAI, MD

Scientific Advisor

DR NOAH JENKINS PH.D

Scientific Advisor

Todd Mirzai, MD serves on the Board of Directors of Botanic Innovations, a specialized ingredients company focused on nutrient dense, cold pressed seed oils and flours that are utilized across a variety of markets including functional foods and cosmetics.

Besides being a Board Certified Plastic Surgeon licensed in Hawaii and California, Dr. Mirzai is a partner at a private equity firm where he focuses on concierge wellness and innovative mobile health technologies. He sits on the Board of Director of Aviana Molecular Technologies, an early stage mobile diagnostics company. Dr. Mirzai also serves as an advisor to several companies in the health and wellness space.

Dr Noah Jenkins serves as the Vice President of Innovations at Botanic Innovations. He earned his Ph.D. in Molecular Biology with a specialization in Cancer Research, the continued academic research through extensive post-doctoral fellowships studying Pediatric Neuro-Oncology and Pediatric Cardiology. He has published first-author research papers in several top scientific journals such as Science, Oncogene, Clinical Cancer Research, the Journal of Investigative Dermatology, and the Journal of Neuro-Oncology.

It was during these academic research years that he developed and studied several small-molecule inhibitors that can be beneficial to human health, but also realized that many compounds found in nature can be more comprehensively beneficial to the same aspects of our biology, and in many cases, much safer. He has broad expertise in the complex molecular mechanisms that drive our biological functions, as well as extensive knowledge in how to harness the power of natural products to optimize health. He is especially passionate about researching the potential positive synergistic effects that natural products and phytonutrients can offer.